Dealer Management System Built Around the Complete Vehicle Journey
AutoFixia connects factory orders, vehicle logistics, VIN inventory, CRM, sales and delivery in one automotive dealership operations platform — so every department works from the same vehicle, customer and deal record.
Stock by status
VIN inventory
| VIN | Model | Location | Age | Status |
|---|---|---|---|---|
| …7HK41982 | Model X 2.0 GLX | Yard B / R4 / S12 | 34d | Available |
| …7HK42017 | Model X 2.0 GLS | Showroom — Deira | 12d | Reserved |
| …7HK42104 | Model S 1.5 GL | Vessel — ETA 14 Aug | — | In transit |
| …7HK41776 | Model X 2.0 GLX | Yard B / R2 / S03 | 112d | Aging |
Dashboard shown for illustration. Figures are sample data, not customer results.
What is AutoFixia DMS?
AutoFixia DMS is an automotive dealership management system that connects the complete vehicle journey in one platform. It manages demand and batch planning, factory orders, shipping and customs, yard and VIN inventory, CRM, quotations, bookings, sales orders, VIN allocation, finance and insurance workflow, registration and customer delivery for dealerships, distributors and multi-branch dealer groups.
Most dealership software starts at the showroom door. A lead arrives, a vehicle is already in stock, and the system manages what happens next. That model works until the dealership is also the importer — which, across the UAE, the wider GCC and much of Africa, it usually is.
AutoFixia starts earlier. The vehicle record begins when the specification is defined and the batch is planned, and it stays with that vehicle through production, the vessel, the port, customs, the yard, the showroom, the deal and the handover. By the time a customer signs, the same record already holds the vehicle's cost, its inspection history and its exact physical location.
What it replaces
- Separate shipment trackers held in spreadsheets by the logistics team
- Stock lists that go stale between the yard and the showroom
- CRM records that stop at the quotation and restart in a booking file
- Deal approvals traded over messaging apps with no version history
- Delivery-day surprises caused by an unfinished registration or accessory job
What it connects to
AutoFixia DMS is one product in a wider platform. Workshop, service history, parts and warranty sit in AutoFixia Aftersales. General ledger, receivables, payables, VAT and financial reporting sit in AutoFixia Finance. The DMS passes information across rather than rebuilding either one.
Explore the complete vehicle journey
Eleven operational stages, one continuous record. Select a stage to see what AutoFixia manages there and where it connects next.
Eight capability groups, one operational record
AutoFixia organises the platform by what a dealership actually does, not by which module it was built in.
Factory & Procurement
Demand forecasting, batch planning, factory orders, production tracking, specification and pricing control.
Logistics & PDI
Vessel and voyage tracking, port and customs workflow, transporters, stage-wise inspection and damage control.
VIN Inventory & Yard
Vehicle master by VIN, real-time availability, yard zone and slot, stock movement, transfers and stock aging.
CRM & Customer 360
Multi-source lead capture, pipeline stages, follow-ups, test drives and one unified customer record.
Sales & Deal Management
Quotation, booking, sales order, VIN allocation, deal desking, approval matrix and revision history.
F&I, Insurance & Registration
Bank applications and offer comparison, insurance issuance, registration workflow and mortgage records.
Delivery & Handover
Delivery calendar and slots, readiness scoring, missing-requirement alerts, digital handover and e-signature.
Analytics & Control
Executive, sales, inventory, logistics and delivery dashboards, target versus achievement and exception alerts.
One VIN. One connected journey.
The vehicle identification number is not just an inventory reference in AutoFixia. It is the thread every other record hangs from.
One digital thread
Specification, cost, logistics milestones, inspections, locations, reservation, deal, registration and delivery all resolve to a single vehicle record instead of five systems that each hold a partial version.
Fewer duplicate entries
A VIN captured at production does not need to be retyped at port arrival, again at yard receiving and again on the booking form. Each stage adds to the record rather than recreating it.
Traceability that holds up
When a customer asks why their vehicle is late, or a claim needs the stage at which damage occurred, the answer is on the VIN timeline rather than in someone's inbox.
Clear status visibility
Sales can see whether a vehicle is genuinely available, genuinely reserved or already allocated to another customer — before promising a delivery date.
Accountability by stage
Each stage has an owner, a status and an audit trail, so a stalled unit has a name attached to it rather than a general sense that logistics is behind.
Reporting without reconstruction
Because the operational data is already connected, management reporting is a query rather than a monthly exercise in merging spreadsheets from four departments.
Customer 360 and Vehicle 360, on the same record
A dealership holds two kinds of context that usually live apart: everything known about a customer, and everything known about a vehicle. The moment a booking is made, those two histories become one deal — and AutoFixia keeps them joined.
Customer 360
- Profile, documents and duplicate controls
- Complete interaction and communication timeline
- Every enquiry, quotation, booking and delivery
- Vehicles owned, traded in and financed
- Salesperson ownership and deal history
Vehicle 360
- Specification, options and model year
- Factory order, production and logistics history
- All inspections and any recorded damage
- Every stock movement and location change
- Booking, allocation, deal and delivery record
Model X 2.0 GLX · 2026
Allocated| Exterior / interior | Pearl White / Black |
| Branch | Dubai — Deira |
| Location | Yard B / Row 4 / Slot 12 |
| Days in stock | 34 |
| Booking | BK-2026-0912 |
| Salesperson | Assigned |
Record tabs
What makes AutoFixia different
Most dealer software covers sales, CRM, inventory and accounting. AutoFixia covers the part of the business that happens before the vehicle arrives — and the part that decides whether delivery day goes well.
Factory order to delivery
One platform spanning planning, production, shipping, customs, yard, sale and handover rather than a showroom-only scope.
VIN-level visibility
Status, location and complete history per vehicle, down to yard zone, row and slot.
Multi-branch dealer control
Multi-company, multi-brand, multi-branch and multi-yard structures with permissions by company, branch and role.
Stage-wise inspection
Inspection and damage capture at every handover point, not only the pre-delivery check.
Built for import-led markets
Designed around the distributor and importer reality common across the UAE, GCC and African dealer networks.
Configurable approvals
Discount limits, minimum margin rules and approval matrices that follow how the group already governs deals.
Connected AutoFixia ecosystem
Aftersales and finance are integrated products, not modules the DMS has to imitate.
Management by exception
Dashboards that surface delayed units, aging stock and blocked deliveries instead of reporting on averages.
What changes, by role
The same connected record answers a different question depending on who is asking.
Dealer Principal / Group CEO
You need one operational view across every branch and brand, and you need to know which numbers are exceptions rather than which are averages.
- Consolidated stock, sales and delivery position across companies and branches
- Target versus achievement by branch, model and salesperson
- Aging stock and slow-moving units visible without asking for a report
- Deal margin visibility with an approval trail behind every discount
- Exception dashboard for delayed shipments, blocked deliveries and stalled deals
Sales Manager
Your problem is rarely a shortage of leads. It is response time, deal approvals and knowing which vehicles you can genuinely promise this week.
- One pipeline for website, WhatsApp, campaign, walk-in and referral leads
- Lead response time and lead aging visible per salesperson
- Real availability before a delivery date is promised to a customer
- Discount and margin limits enforced at the deal desk, not after the fact
- Quotation-to-booking and booking-to-delivery conversion by team
Inventory Manager / Stock Controller
You are accountable for units you can't always physically see. AutoFixia makes location, status and age a property of the record rather than an inspection exercise.
- Exact VIN status and location including yard zone, row and slot
- Stock aging buckets with slow-moving and days-in-stock reporting
- Branch-to-branch transfer, hold, release and reservation control
- Physical stock audit and inventory reconciliation support
- Demand versus stock and recommended transfer visibility
Import / Logistics Manager
Between the factory gate and the yard gate, most dealerships run on email and spreadsheets. That is the gap AutoFixia was built to close.
- Shipment, vessel, voyage, ETD and ETA tracking against plan
- Bill of lading and shipping document control per shipment
- Customs clearance, duty, port charges and storage tracking
- Transporter management and port-to-yard movement records
- Transit damage reporting and logistics claims by VIN
IT Manager / Digital Transformation Lead
You are asked to reduce the number of systems, not add one. AutoFixia is designed to consolidate operational data and integrate outward rather than sit beside everything else.
- Role-based access control with data permissions by company, branch and role
- Configurable statuses, CRM stages, inspection templates and approval workflows
- Audit logs and user activity history across operational records
- API management and an integration framework for OEM, bank, insurance and payment connections
- Data import and export for migration and reporting
Specific integrations are scoped and confirmed per project. AutoFixia does not claim government, OEM or bank integrations that are not implemented.
The numbers management actually asks for
AutoFixia dashboards are built around dealership operating questions. Figures below are illustrative sample data used to show layout and metric definitions.
Stock by model
Deliveries — last 12 weeks
Exception dashboard
| Exception | Count | Stage | Owner |
|---|---|---|---|
| Vessel delayed beyond ETA | 96 | Ocean transit | Logistics |
| Customs clearance over 5 days | 18 | Destination port | Logistics |
| Stock aged over 120 days | 19 | Yard / branch | Inventory |
| Delivery blocked — registration | 11 | Pre-delivery | Sales admin |
| Deal awaiting approval over 48h | 6 | Deal desk | Management |
| KPI | Definition | Primary owner |
|---|---|---|
| Days in stock | Calendar days from vehicle receiving at the first dealer location to today, or to the delivery date. | Inventory Manager |
| Booking-to-delivery | Days from confirmed booking to actual customer handover, including finance, insurance and registration time. | Sales Manager |
| Order-to-delivery | Days from factory order confirmation to customer handover across the full logistics chain. | Dealer Principal |
| Lead response time | Elapsed time from lead creation to the first logged contact attempt by the assigned salesperson. | Sales Manager |
| Quotation-to-booking | Share of issued quotations that convert into a confirmed booking within the measurement period. | Sales Manager |
| Allocation conflicts | Attempts to allocate a VIN already committed to another booking or sales order, blocked by the system. | Inventory Manager |
| Delivery readiness | Share of scheduled deliveries where every dependency cleared before the handover slot. | Delivery Coordinator |
AutoFixia does not publish benchmark figures or return-on-investment claims. Any numbers shown on this site are sample data for layout purposes.
Built first for import-led dealer markets
AutoFixia is developed in the UAE, for a market where the dealer is very often also the importer and the distributor. That shapes the product, not just the marketing.
United Arab Emirates
Multi-branch dealer groups, importers and distributors operating across several emirates, with yard-to-showroom stock movement, vehicle registration workflow and mortgage registration handled as part of the deal rather than as an afterthought.
- Dubai
- Abu Dhabi
- Sharjah
- Ajman
- Ras Al Khaimah
- Fujairah
- Al Ain
GCC dealer networks
Distributor groups running several countries and several brands from one head office need consolidated data with country-level separation: shared masters, separate branch permissions, and reporting that rolls up without merging spreadsheets.
- Saudi Arabia
- Qatar
- Oman
- Bahrain
- Kuwait
African markets
Africa is not one market. What the strongest dealer groups across the continent share is import dependence, multi-branch operations, distributor reporting obligations and a need for cloud access that works on ordinary connections.
- South Africa
- Kenya
- Nigeria
- Ghana
- Tanzania
- Uganda
- Egypt
- Morocco
Connected to AutoFixia Aftersales and Finance
The DMS does not try to be the workshop system or the accounting system. It connects to them, so a vehicle carries forward and the numbers land where they belong.
AutoFixia DMS
Planning, factory orders, logistics, inspection, VIN inventory, yard, CRM, quotation, booking, sales order, allocation, deal desking, F&I workflow, registration and delivery.
- The operational system of record for vehicles, customers and deals
- Where this site's feature pages live
AutoFixia Aftersales
Workshop management, service booking, vehicle check-in, job cards, technician operations, inspections, quality control, parts, warranty, service contracts, insurance repair workflow, customer portal and service history.
- A delivered vehicle carries into service history automatically
- Accessory and additional-work jobs use workshop capacity, not a duplicate module
AutoFixia Finance
General ledger, accounts receivable, accounts payable, banking, VAT, expenses, purchasing, financial statements and accounting reports, with multi-currency where configured.
- Operational vehicle cost and deal information flows to finance
- The DMS records operational cost; the ledger stays in the finance platform
Dealer management system FAQs
Direct answers to the questions dealership decision makers ask most often.
A dealer management system (DMS) is the core operational software a vehicle dealership or distributor uses to run its business.
It holds the shared record for vehicles, customers and deals, and connects inventory, sales, finance and insurance workflow, registration and delivery so every department works from the same data instead of separate spreadsheets. In import-led markets a DMS usually also needs to cover ordering, shipping and customs, because the dealer is the importer.
In automotive retail, DMS stands for Dealer Management System, sometimes written as dealership management system.
It refers to the platform that manages day-to-day dealership operations. It is distinct from a CRM, which manages customer relationships only, and from an ERP, which is centred on finance and enterprise resources. Vehicle-specific concepts such as VIN allocation, stock aging, PDI and deal desking are what separate a DMS from generic business software.
A CRM manages leads, follow-ups and customer communication. A DMS manages the vehicle and the deal as well.
That means stock by VIN, reservations, sales orders, VIN allocation, finance and insurance workflow, registration and delivery. AutoFixia includes automotive CRM inside the DMS, so a lead and the VIN it eventually converts to stay on one connected record rather than being reconciled between two systems.
VIN allocation is the point at which a specific physical vehicle, identified by its vehicle identification number, is committed to a specific customer booking or sales order.
Before allocation, the customer has a specification and a reservation. After allocation, the deal, the finance application, the registration file and the delivery date all refer to one identifiable vehicle. Allocation conflict prevention stops the same VIN being promised to two customers.
Deal desking is the process of building the complete customer deal on one screen.
That includes vehicle price, discount, accessories, additional work, trade-in value, booking amount, down payment, finance and insurance amounts and fees, with the resulting total and margin visible before the deal is submitted for approval. AutoFixia supports multiple deal scenarios, an approval matrix, minimum margin rules and full revision history.
Stock aging measures how long each vehicle has been in inventory, usually counted in days from receiving.
Dealerships group vehicles into aging buckets such as 0–30, 31–60, 61–90, 91–120 and over 120 days, because older stock carries more holding cost and usually needs a pricing, transfer or campaign decision. Aging is only reliable when receiving is recorded properly, which is why AutoFixia ties it to the logistics record.
Yes. AutoFixia is built around that journey.
A vehicle record can carry its specification, batch, factory order, production status, vessel and voyage, port and customs milestones, inspection results, yard and branch location, reservation, sales order, VIN allocation, finance, insurance, registration and delivery confirmation on one timeline.
Yes. AutoFixia supports multi-company, multi-brand, multi-branch, multi-showroom and multi-yard structures.
Data permissions apply by company, branch and role, so group management can see the consolidated position while each branch works only with its own records. Stock transfer between branches is a tracked movement rather than a manual adjustment.
No. AutoFixia DMS handles dealership operations and passes financial information onward.
Operational finance and insurance workflow — bank applications, approvals, policy issuance, deal totals and operational vehicle cost — sit in the DMS. General ledger, receivables, payables, VAT and financial statements sit in AutoFixia Finance or your existing accounting platform. The DMS does not attempt to rebuild a ledger.
Yes. AutoFixia includes data import and export for master data and opening stock.
Existing vehicle, customer and specification records held in spreadsheets can be loaded during implementation. The exact field mapping, data quality checks and cut-over approach are confirmed during project scoping rather than promised in advance.
Yes. Configuration is a core design principle rather than a customisation project.
CRM stages, vehicle statuses, inspection templates, discount and margin limits, approval matrices and notification rules are configurable, so the system can follow the way a dealer group already governs its business.
It depends on scope, and AutoFixia does not quote a fixed timeline before understanding your operation.
The variables that matter most are the number of companies and branches, how many stages of the journey you want live at go-live, the quality of the master and stock data being migrated, and which integrations are in scope. The implementation approach is discussed openly at the consultation stage.
See the complete vehicle journey in AutoFixia
A working walkthrough of factory order, logistics, VIN inventory, CRM, deal desking, registration and delivery — using your dealership's own scenario.
No pricing pages, no fake counters. A conversation about how your dealership actually runs.